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  • Analysis of the qualitative expectations of clients
    • Understand and analyse the purchasing mechanisms and trade-offs initiated by each client in the process of purchasing their home, through different sets of behaviour identified by Bouygues Immobilier.

      Qualitative study carried out on a national scale, which enabled the underlying motives behind the act of purchasing to be gauged, along with the essential components in choosing a home and the trade-offs made in the final decision.

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